Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic. Here’s how to track […]

If you want to use Microsoft Office in your company, you can either purchase Microsoft Office 2019 or sign up for the cloud-based version, Office 365. Both versions contain many of the same standard features, but how are they different from each other and which one is more suitable to your needs? What is Microsoft […]

Businesses around the globe have been moving toward the cloud and are reaping the benefits of continuity, data security, and process efficiency. However, with more data comes more responsibility. This means that you’ll need to find the right kind of service that’s suitable to the infrastructure you have. Fortunately, various cloud management tools and solutions […]

Small- and medium-sized business owners have a lot to do. Aside from managing their staff, exploring new opportunities for growth, and keeping clients happy, they have to oversee investments in new technology. Being busy, they can easily commit mistakes when choosing the right IT solution. Here’s a list of common IT investment missteps that owners […]

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to […]

We’ve come to rely on our smartphones to help complete daily tasks, and this has resulted in the need to recharge our phones multiple times a day. But when you’re far from your charger, public charging kiosks can seem like a good substitute. However, this can lead to an incident of “juice jacking.” If this […]

Virtualization — the process of creating a software version of a hardware component such as a server — is one of the most beneficial tech solutions for small organizations. For many business owners and managers, however, this is a vastly complex concept that comes with some pretty heavy jargon. To help, we have come up […]

People who buy desktop or laptop computers today need to choose between getting a solid state drive (SSD) or a hard disk drive (HDD) as a primary storage component for their device. But which one is the better choice? In this article, we outline the differences between SSD and HDD, as well as their pros […]

A CNN survey revealed that 70% of callers in the US who are put on hold in silence hang up within 60 seconds. That’s why businesses are looking into different on-hold options to keep customers happy and are finding wonderful solutions from VoIP systems. When an operator asks a client for permission to put them […]

Manually managing appointments is a frustrating time-waster, especially when you factor in last minute cancellations and no-shows. With Bookings, you can let clients find available times for themselves and even have them automatically receive booking confirmations and timely appointment reminders. Here are more ways in which this simple app can tremendously help your business out: […]