There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos. Are you […]
Why Line Is the App of Choice in Iran
It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]
How boring brands can win on social media
As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think. But these are exciting brands! What […]
5 Ways to Secure Your Data and Protect Your Privacy Online
Data Privacy Day is celebrated each January 28th by the National Cyber Security Alliance (NCSA), which leads an international effort that focuses on “respecting privacy, safeguarding data, and enabling trust.” Studies of North American consumers show that a large percentage of them are concerned about the privacy of their data; last year, CMIT Solutions cited a Gallup poll that found 37% of the public had lost trust in the companies they regularly do business with, while 30% said they had little to no trust in those companies to keep their information secure.
Who Can You Trust with Your Information? Recent Poll Says Not Many Institutions
No technology trend has been more ubiquitous lately than online security (or the lack thereof). With major corporations, social media sites, old cell phones, and even Internet browsers getting hacked left and right, Facebook announcing ramped-up plans to sell user information, and the separation between private and public life continuing to erode, can the public be blamed for losing trust in businesses and their ability to properly handle the data we hold sacrosanct?
A Gallup poll conducted in June delivered revealing results that nearly all of us can relate to (particularly the part about how, “In an increasingly insecure world, consumers need all the data security friends they can get”):
• 37% of the public reported that their trust in the companies they regularly do business with had “decreased a little” or “a lot” over the past year.
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